GRAPHICA 2011 PROMOTION

The GRAPHICA 2011, a key exhibition eventat the METROPOLITAN EXPO, will receive significant promotional support on the basis of a well designed Media Plan.

The Media Plan involves the following promotional activities which will be launched in September 2010 and run until May 2011.

• Ads placed in the Sector Press and Sector Segments.
• Banners placed on all Sector specific internet portals.
• Mass email campaign to companies of the targeted sectors.
• Ads in financial newspapers and magazines.
• Radio advertising campaign covering the whole of Greece (urban centres and local radio stations).
• TV campaign based on the suggestions of our advertising company.
• Allocation of 200,000 stickers to exhibitors for their communication campaign.
• Allocation of 200,000 invitations to exhibitors for their communication campaign.